A Heart-Warming Experience

This local tradition has a sweet twist – it’s what the National Peanut Butter Festival is all about!

A heartwarming experience that captures the essence of New Bethlehem and its dedication to celebrating the things that make life sweet. This unique cultural celebration highlights its community spirit and love for one of America’s favorite spreads: peanut butter. Beloved mascots Buddy McNutty and Jelly Mae bring that spirit to life, adding fun, laughter, and a dash of peanut-buttery charm to the festivities.

Every September

Enjoy a family-friendly peanut butter parade and crowning of the Peanut Butter Queen!

If you’re a foodie, try your hand at the peanut butter eating contest or cook-off. Throughout the weekend, enjoy classic festival activities including fireworks, local crafters and vendors, bounce houses, car shows, and delicious food. This fair is held in the fall season during the month of September.

2025 Schedule

The full online schedule is coming soon, but here’s a preview of what’s to come!

• September 19th @ 4pm: Peanut Butter Cook-off
• September 20th @ 8:30am: 5K Race/Fun Walk
• September 20th @ 11am: Jeep Invasion
• September 20th @ 3pm: Parade
• September 21st @ 10am: Tractor show
• September 21st @ 4:30pm: Cute as a Peanut Contest & Gun Raffle Winners Announced
• All Weekend: Live music